The Client
Our client, a Y Combinator-backed startup in telecommunications, had a unique offering: landline replacements that stand strong even during power outages—a fantastic product for older individuals and their children who want to ensure reliable communication. However, a problem was evident—many were leaving their shopping carts without completing the purchase. To make matters worse, their email sequences hadn't been given the love they deserved, and they lacked brand personality and clarity.
The Problem
The emails didn't resonate with the audience—they were generic and overwhelmingly text-based. They had the 'what,' but not the 'why'—a critical element when convincing someone to choose your product.
So, we embarked on an overhaul journey, helping to transform their existing email marketing into a dynamic and responsive tool for engaging customers. Our expertise in high-converting email sequences and strategic A/B testing steered the way in turning potential customer interest into actual sales.
Our Approach
By listening to sales calls, we gathered common objections and designed emails to preemptively address these issues. We incorporated the brand's graphic elements into the emails for immediate recognition and a cohesive feel, and pulled in real customer reviews from Trustpilot were included to enhance credibility and trust.
Our Results
The impact was clear-cut. Conversion rates from the brand's Abandoned Cart sequence saw a robust improvement of 17%, and we saw a noticeable dip in the amount of emails being sent out from the latter half of the sequence, meaning our first and second emails in the sequence were converting, which interrupted the sequence.
