Keeping older folks connected to their loved ones.

With copper-wire phone lines being cut all across America, a lot of older folks were being faced with a choice: get an internet connection or get disconnected. Community Phone, a YC company, offers an alternative that, like old landlines, actually works during a power outage and doesn't require an internet connection: a modem that connects your home phone to cell phone towers.

Customers could purchase Community Phone's system online, but a lot of them needed reassurance. The original Abandoned Cart email flow relied on formal, heartfelt letters from the executive team, but felt very disconnected from the rest of the customer journey.

We analyzed sales calls recordings to craft the perfect messaging. By addressing their objections and doubts we were able to help potential customers make the right decision for their phone service.

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