Note: This project was developed to completion but was not launched due to internal company decisions; I remain confident in the quality and effectiveness of the work.
The Client
Our client is in the healthcare technology field, offering a platform that helps doctors and dentists grow and manage their practices. They had a very strong SEO strategy that attracted many visitors, but there was a problem. The only call-to-action on these blog posts was asking visitors to book a demo. That's a big step for someone just getting to know them.
The Problem
We believe that asking for a demo right away was intimidating, asking for a big commitment too soon. So, we thought about a way to make it easier for doctors to engage without feeling pressured.
Our Approach
We dug deep into the blog posts pulling the most traffic and developed extremely high-value lead magnets for each—like a guide for "Automating Your Back Office" or a checklist for "Easy Patient Retention." We added new CTAs just after the intro on each blog posts, where doctors couldn't miss them, and gave our visitors a great reason to share their email addresses with us.
Once we had their emails, we programmed a series of welcome messages. Instead of just talking about what our client's software does, we showed doctors how it can help them.
Futures, not features.
And there were some great case studies to share, including one with a physician who went from getting just 2 new patients a month to an incredible 40.
Our Results
Unfortunately, as the project did not launch, we do not have performance data or results to report. However, the strategy and implementation were designed to deliver measurable impact, aligning with industry best practices and tailored to the company's goals.
