Converting Website Visitors to Demos.

NexHealth offers a platform that helps doctors and dentists grow and manage their practices. A very strong SEO strategy attracted visitors, but asking them to book a demo on the first touch was a big ask. That's where we came in.

We developed high-value lead magnets to harvest blog visitors' email addresses, and then served them relevant messaging that introduced NexHealth's suite of tools over the next few days.

By segmenting the lists depending on which lead magnet a visitor signed up for, we were able to provide messaging that felt tailored to their specific medical specialty.

Email 1

Email 2

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