The Client
Our client, a mission-driven B2C startup helping consumers take responsible action against climate change, aimed to convert website visitors into eco-conscious subscribers. But their email sequence was a tangled mess, disjointed from the user's experience and failing to capitalize on their high-intent leads.
The Problem
The first email's performance revealed a problem: it had the best open and click-through rates, but the content was misdirected and failed to convince readers to offset their carbon footprints.
Our Approach
We rolled up our sleeves and untangled their messy emails. We made the global warming problem tangible and presented actionable solutions. We restructured the sequence, paying attention to call-to-actions and presenting real stories from real users.
We weren't just putting lipstick on an ugly email. We built a bridge between the brand's carbon footprint calculator and their subscription service. By crafting engaging and personable content, we transformed the user's journey from a mere calculation into a call to environmental action.
Our Results
The results were stunning – not only did conversion rates soar by 27% in just 6 weeks, but users also felt personally connected to the brand and its mission. Our client's revamped emails were no longer a tangled mess but a stepping stone to a greener planet.
